Exhibition areas and fees

SHG Music Show, the most long-lived and famous Italian event for the active musicians is a flagship event of Milan Music Week. The new location downtown Milan is an important added value: easily accessible by public transport, it is served by several car parks, to guarantee unprecedented audience. The prices of the display solutions have decreased from 20% to 30% compared to the 2019 edition.

The site maps

NB 1: the arrangement of the tables will be defined in October 2021, as soon as the updated safety regulations are available. The choice of the stalls will be made on the basis of the booking order.

NB 2: exhibitors who have chosen the solution with tables can choose whether to be placed in an environment where it is possible to have the instruments tested with amplification or in a quiet environment where amplified tests are not allowed.

NB 3: The flow of visitors will be channeled into a mandatory route that runs throughout the event to avoid assemblages. Therefore, exhibitors are guaranteed to be seen by all visitors no matter where they choose to be.

Display solutions

  • solution 1 table – total exhibition front of about 3 meters – 2 exhibitor passes – € 250 + VAT
  • solution 2 tables – total exhibition front of about 5 meters – 3 exhibitor passes – € 350 + VAT
  • rooms equipped with video projectors and audio systems, to be reserved exclusively or shared from 36 to 100 square meters – from € 1.500 to 3.500 + VAT

All the display solutions include chairs, electrical connection, quotation on the website and video interview broadcast all the media of ACCORDO.

Hosted exhibitors
The hospitality of third-party companies by the exhibitors in their space must be declared during the space booking phase and approved by the organizers. The hosted company is subject to the payment of the participation fee of € 150+VAT and will enjoy the same visibility as the exhibitors.

Testing the instruments
In the registration form the exhibitor can choose an area where the rehearsals are free or a silent one (only acoustic instruments or headphones rehearsals, in case of percussion they must not cause disturbance). Test rooms will be available for the exhibitors who selected the silent area.

Exhibitor passes
Supplied in the quantities indicated, allow access to the exhibition spaces starting from the set-up time on Friday 20 November. Additional exhibitor passes may be requested during registration and will be billed at a cost of € 20 + VAT each. The sale of exhibitor passes will be closed on November 15, 2021. PLEASE NOTE! Due to anti-covid security rules it will not be possible to issue passes on the days of the event. Please do not ask us for exceptions that will not be possible.

Artist passes
The artist passes are reserved exclusively for the artists who must perform at the event. They allow access for both days during public opening hours. They are nominal and must be requested by the exhibitors sending the list of names by November 15, 2021. PLEASE NOTE! Due to anti-covid security rules it will not be possible to issue passes on the days of the event. Please do not ask us for exceptions that will not be possible.

Discounted guest tickets
Exhibitors can purchase discounted entry ticket packages for their guests.

  • packages of 10 tickets valid both days € 100 + VAT (instead of € 150)
  • packages of 20 tickets valid both days € 200 + VAT (instead of € 300)

Cancellation for the pandemic
If the event is canceled due to the Covid-19 pandemic, the deposits paid will be fully refunded to the exhibitors.

For any clarification, you can write to eventi@ordo.it