November, Saturday 18 (12 AM – 7 PM) and Sunday 19 (10 AM – 6 PM) at Palazzo Delle Stelline, corso Magenta 61, Milan. Fair, show and market, SHG Music Show is the reference event for musicians and professionals since 1992. The only Italian event in the field with an international scope and transversal projection that can reach the great public of music lovers. Born in 1992 around the electric and acoustic guitar, over time the event included other instruments and the world of recording. SHG Music Show is held under the patronage of the City of Milan.


SHG is a boundless parade of musical instruments: from the latest in the market to the vintage that made rock history. The exhibition occupies a total area of about 9,000 square meters. There are large communal areas and exclusive rooms, where the craft realities of excellence, stores, collectors, luthiers and publishers propose the products of their work alongside major distributors and national and international manufacturers.


Live music populates and animates every minute of SHG. The rich exhibition is complemented by an equally rich program of events, workshops and demos that take place for the entire duration of the event and bring on different stages the best musicians and instrumentalists from Italy and beyond.

Second Hand market

The original spirit of exhibition and market, a distinctive feature of the event since 1992, still exists and is evidenced by the presence of stores and of the market area reserved for private visitors who can display, sell and trade their instruments.

Media partners

A partnership with Guitar Club, the longest-running magazine for those who play music, has been activated for the 2023 edition.


Palazzo delle Stelline is a prestigious venue easily reachable, in the center of Milan. It offers several refreshment areas with hot and cold food, street food and quality drinks to allow visitors to fully enjoy the day.

The event

SHG Music Show is the only event that involves – live and online – a majority of the Italian musicians. Thanks to the synergy with ACCORDO, the event is preceded and followed by a complete and punctual information on the web and on social networks. Those who exhibit at SHG Music Show can take advantage of an unparalleled visibility with a qualified, attentive and receptive audience, with the best possible cost/contact ratio.