The event

Since 1992 SHG Music Show is the only Italian exhibition for modern musical instruments on an international scale, peak event of the Milano Music Week. The event covers a total area of around 8,000 square metres, including 20 meeting rooms equipped with projectors and audio systems, where large companies rub shoulders with top craftsmen, stores, collectors, instrument makers and publishers.

The original spirit of the market exhibition (still alive in the presence of the stores and in the exchange area reserved to the visitors) mingles with new institutional spaces, giving visitors the chance to know the different faces of the world of music. Originally devoted to the world of the acoustic and electric guitar, the event has opened up over time to other instruments, home and studio recording.

SHG Music Show is the only event that involves – both live and online – a major proportion of the world of musicians in Italian. Thanks to the synergy with ACCORDO, it is preceded and followed by a wealth of timely information on the web and the social media, offering exhibitors offers unparalleled visibility to a selected target audience, attentive and receptive, with the best possible cost/contact ratio.

The 2019 edition, the 44th, recorded a significant growth in visitors. After the first stop since 1992 in 2020, the 2021 edition is ready for even better results, thanks to a better, easier to reach exhibition space located downtown Milano. More exhibitors, more instruments and an even richer programme of events.  And in addition, an entire area of food and quality drinks to help visitors enjoy their day.