The event

Saturday 19 and Sunday, November 20 at Palazzo Delle Stelline, Milan. Fair, show and market, SHG Music Show is the reference event for musicians and professionals since 1992. The only Italian event in the field with an international scope and transversal projection that can reach the great public of music lovers.

Born in 1992 around the electric and acoustic guitar, over time the event included other instruments and the world of recording.
SHG Music Show is also one of the most popular events of Milano Music Week, Milan’s main music event, which has also chosen ACCORDO as its media partner since its first edition.


SHG is a boundless parade of musical instruments: from the latest in the market to the vintage that made rock history.
The exhibition occupies a total area of about 9,000 square meters. There are large communal areas and exclusive rooms, where the craft realities of excellence, stores, collectors, luthiers and publishers propose the products of their work alongside major distributors and national and international manufacturers.


Live music populates and animates every minute of SHG.
The rich exhibition, in fact, is complemented by an equally rich program of events, workshops and demos that take place for the entire duration of the event and bring on different stages the best musicians and instrumentalists from Italy and beyond.

Second Hand

The original spirit of exhibition-market, born thirty years ago and a distinctive feature of the event, still exists and is evidenced by the presence of stores and the sales-exchange area reserved for private visitors who can sell and trade their instruments.

Radiofreccia and Classic Rock

For the 2022 edition, the collaboration with the iconic Classic Rock magazine and Radiofreccia, the leading radio network for rock fans, has been confirmed. Both realities are present at the event with some of their most famous faces.


Palazzo delle Stelline is a prestigious venue easily reachable, in the center of Milan. It offers several refreshment areas with hot and cold food, street food and quality drinks to allow visitors to fully enjoy the day.

The event

SHG Music Show is the only event that involves – live and online – a majority of the Italian musicians. Thanks to the synergy with ACCORDO, the event is preceded and followed by a complete and punctual information on the web and on social networks. Those who exhibit at SHG Music Show can take advantage of an unparalleled visibility with a qualified, attentive and receptive audience, with the most favorable cost/contact ratio possible.

The success of the 2021 edition has been a signal of great importance for the entire industry.