SHG Musicshow, scheduled for next November, is traditionally an important moment for the whole sector and this year it could be even more so, as a strong signal of restart and optimism. The lack of certainty makes the future difficult to predict, but we are determined to open the doors of SHG Musicshow again this year, as we have been doing for 27 years without interruption.

It will be necessary to take all precautions, ensure safety and distance, prevent gatherings. In this sense, the new location in the center of Milan is an important value, thanks to the plant full of separate rooms with the per capita surfaces necessary to guarantee the distance. We will also partially review the program, proposing an edition more focused on the instrument, giving up crowded events in favor of small and frequent demonstrations, scattered over the exhibition area.

We are in constant contact with both the Fondazione Stelline and the Municipality of Milan, who are giving us extraordinary support, aware of the value of our event for the city. Among other things, the Milan Music Week has been confirmed, of which SHG Musicshow will be the final highlight for the third time.

In summary: if the nefarious hypothesis of a second wave of Covid-19 of proportions such as to impose a new lockdown does not occur, on 21 and 22 November we will find ourselves in Milan for SHG Musicshow, as we have been doing for 27 years. Maybe with the mask and without shaking hands, but with the usual desire to pick up an instrument and make good music.

NB: information and prices for exhibitors and visitors on this site are pre-Covid-19 ones and we are doing a great effort to reduce them. We will update them as soon as possible.