At SHG Music Show, the guitar takes centre stage. Nearly 5,000 square metres are devoted to electric and acoustic guitars, basses, amplification and effects—split between an unplugged area, a sound area and rehearsal rooms. The trade show brings together each year the finest craftsmen, luthiers, companies, distributors, retailers and collectors, both Italian and international. Alongside the brands and distributors unveiling the latest products, dealers offer event‑exclusive promotions, high‑quality used instruments and a wide array of accessories.