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November 1-2, 2025

Bigger than ever!
Three floors, new spaces,
more events, and an entire area devoted to drums.

For 30 years, the premier event for musicians,

NH MILANO CONGRESS CENTRE, ASSAGO MILANOFIORI

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join the show!

be part of the exhibitor commmunity

SHG Music Show 2025

About.

SHG MUSIC SHOW

Since 1992, the one-of-a-kind event for Italian musicians.

An unparalleled happening, which for over thirty years has stood as the only trade show in Italy where musicians and business opportunities come together. Here you can discover the latest gear, find rare vintage pieces or once-in-a-lifetime deals, purchase the instrument of your dreams, sell or trade your own gear in the private market area, or promote your business directly to distributors and retailers. No other event in Italy brings all of this together, creating such a unique and unrepeatable experience for every musician.

An event that evolves every year, while staying true to its roots: a place where music, musical instruments, and musicians take center stage.

November 1–2, 2025 – Two full days immersed in music, gear, and culture.

A unique opportunity to buy, sell, trade, play, listen and learn in an atmosphere that only this show can provide.

2024 edition: the video

The guide.

Our partners over the years

Partners over the years.