For over thirty years, it has been the landmark event for those who make music. The original show-market dedicated to the world of electric and acoustic guitars, bass, rhythm instruments, amplification, effects, plug-ins, and accessories.

An event that combines both B2B and B2C dimensions, fostering connections between industry professionals, trade audiences, and passionate musicians.

The show brings together artisans, luthiers, manufacturers, distributors, publishers, retailers, collectors, music schools, service companies, private sellers, and the entire Italian and international modern musical instrument supply chain.

Exhibition, sales, and events.

Exhibition and sale of new and used instruments

• Sound Area and Silent Area
• Test Rooms: dedicated spaces equipped for trying instruments and accessories
• Demo & Workshop Stages: live performances, demonstrations, and educational sessions. All events are free of charge.
• Vintage Area: exhibition of historic and rare instruments
• Second Hand Market: a space for private buying and selling, representing the fair’s true heritage spirit
• Gourmet Street Food: food areas featuring high-quality culinary offerings.