Exhibitors

1-2 November 2025


NH MILANO CONGRESS CENTRE
ASSAGO MILANOFIORI

exhibit at SHG

secure the exhibition space that best suits your needs.

Info and prices

Everything you need to know to exhibit at the 2025 edition.

Logistics

This section answers all your questions about the event process—from setup to breakdown.

Rules

Explore the few simple rules that ensure the success of the event.

A three‑storey itinerary dedicated to the guitar world—covering bass, amplification and effects—and to drums and percussion. Open to craftsmen, luthiers, companies, distributors, retailers and collectors.

Exhibition, sales, events.

Our trade fair was created with the goal of providing a structured, clear and engaging experience designed to:

🟧 offer visitors an immersive, dynamic, high‑quality journey;

🟧 give exhibitors maximum visibility through a coherent thematic layout and well‑highlighted spaces.

The event unfolds over three floors, each with a distinct function and identity.

The map

1st floor

🔹 FLOOR  1 – RITMI SHOW

More than 1,000 m² of open‑plan exhibition space devoted entirely to drums and percussion, created in collaboration with RockerTV and I Batteristi Salveranno il Mondo.
🟧 Over 1,000 m² dedicated exclusively to the drum universe
🟧 Nine 40 m² modules (6 × 7 m) plus large open areas for artisans
🟧 Access reserved for exhibitors whose range is at least 50 % drum‑related

 

🔹 FLOOR  1 – VINTAGE VAULT & CHITARRE SOUND (in a separate area)

600 m² divided into spacious booths—ideal for exhibitors who want visitors to try instruments, including amplified tests, strictly for short periods and at controlled volume.
🎸 Vintage Vault – vintage instruments on display
🎸 Chitarre Sound Area – dedicated space with controlled‑volume amplified tests

2nd floor

🔹 FLOOR  2 – CHITARRE UNPLUGGED

3,000 m² divided into spacious exhibition zones—the ideal option for brands that prefer an institutional, unplugged presence with headphone‑based instrument testing.
🎧 Dedicated “silent” guitar area
🎧 A clean, immersive listening experience with no interference

3rd floor

🔹 FLOOR 3 – RITMI SHOW REHEARSAL ROOMS
1,000 m² divided into modular spaces: rehearsal rooms, demos and workshops to experience rhythm at its best
🔊 Available in shared or exclusive mode
 
🔹 FLOOR 3 – GUITAR REHEARSAL ROOMS
1,000 m² divided into modular spaces: rehearsal rooms, demos and workshops to experience guitar at its best
🔊 Rooms equipped for testing instruments and amplifiers
🔊 Available in shared or exclusive mode

Exhibitor list.

Discover all the exhibiting brands and consult the list for the 2024 edition. The 2025 list will be updated one month before the event.