Exhibitors

New Location!   East End Studios – Milano

14-15 November 2026

For 30 years, Italy’s premier event for musicians

exhibit at SHG

secure the exhibition space that best suits your needs.

EXHIBIT

The venue map will be published shortly

Info and prices

Everything you need to know to exhibit at the 2025 edition.

Logistics

This section answers all your questions about the event process—from setup to breakdown.

Rules

Explore the few simple rules that ensure the success of the event.

Exhibiting Areas

The next edition of SHG Music Show will take place at Studio 90 of East End Studios, located in the creative district of Via Mecenate in Milan.

A large repurposed industrial space, originally part of Milan’s former aeronautical manufacturing complex and today one of the city’s most important creative hubs. A contemporary venue perfectly aligned with the identity of SHG Music Show.

The choice of Studio 90 is strategic: more space, greater flexibility, improved flow management, and a setting designed to showcase every exhibitor at their best.

The venue

  • 6,000 sqm of modular space

  • Flexible layout: pre-built booths or fully custom solutions

  • Easy loading and unloading access

  • On-site parking area and functional outdoor spaces

  • Large street food area

  • Strategic location for visitors and industry professionals

  • Direct connection to the Tangenziale Est ring road and major highway junctions

  • Close to Milan Linate Airport

  • Easily reachable from the city center by public transport

  • 5 km from Rogoredo railway station, served by high-speed trains

EXHIBIT