Visit
November 1-2, 2025
Bigger than ever!
Three floors, new spaces,
more events, and an entire area devoted to drums.
For 30 years, the premier event for musicians,
NH MILANO CONGRESS CENTRE, ASSAGO MILANOFIORI
At SHG Music Show, the guitar takes centre stage. Nearly 5,000 square metres are devoted to electric and acoustic guitars, basses, amplification and effects—split between an unplugged area, a sound area and rehearsal rooms. The trade show brings together each year the finest craftsmen, luthiers, companies, distributors, retailers and collectors, both Italian and international. Alongside the brands and distributors unveiling the latest products, dealers offer event‑exclusive promotions, high‑quality used instruments and a wide array of accessories.
Drums are back in the spotlight at SHG Music Show. After co‑starring in some of the event’s most successful editions, the queen of the rhythm section returns in style this year with a spacious area devoted entirely to drums and percussion. Created in partnership with RockerTV and “I Batteristi Salveranno il Mondo,” the new section welcomes distributors, artisans, manufacturers and retailers eager to showcase their instruments across more than 1,000 m² of open space on the first floor. A further 700 m² on the third floor is reserved for rehearsal rooms, demos and workshops, giving visitors a fully hands‑on playing experience.
The entrance ticket costs €15 and will be on sale starting in October.
A three‑storey pathway dedicated to the guitar world (bass, amplification, effects) and to drums and percussion.
Exhibition, sales, events.
The event unfolds over three floors, each with its own clearly defined function and identity.
La mappa dell'esposizione
1st Floor
🔹 FLOOR 1 – RITMI SHOW
Over 1,000 m² of open‑plan exhibition space devoted entirely to drums and percussion, created in collaboration with RockerTV and I Batteristi Salveranno il Mondo.
🔹 FLOOR 1 – VINTAGE VAULT & CHITARRE SOUND (in a separate area)
🎸 Vintage Vault – vintage instruments on display
🎸 Chitarre Sound Area – dedicated space for amplified tests at controlled volume
2nd Floor
🔹 FLOOR 2 – CHITARRE UNPLUGGED
3,000 m² divided into large unplugged exhibition zones, with headphone‑based instrument testing.
🎧 Dedicated “silent” guitar area
🎧 A clean, immersive listening experience with no interference
3rd Floor
Event map.
The complete map of the event with detail of stands
Exhibitors list
Full list will be available soon. Check out the list of 2024’s edition exhibitors.
SECOND HAND MARKET
Buy, sell, and trade!
A large area dedicated to peer-to-peer gear exchange. Open to all visitors, with no formalities and no selling fees—plus a secure check-in service for displayed instruments. The Second Hand Market is the place for great deals, where buying and selling happens face to face, just like in the American guitar shows that inspired SHG over thirty years ago.
STREET FOOD
At SHG MUSIC SHOW you’ll find some of the best Italian food trucks.
Gourmet sandwiches, top-quality ingredients, craft beer and wine will accompany your visit. The food area will be expanded for the 2025 edition.